NAAiNAAi

Our in-house womenswear & menswear brand.

A sustainable brand grounded in mindful design and ethical craftsmanship.

NAAiNAAi

AUTUMN WINTER 2025

OUR ETHOS

Sustainability is the starting point for every choice we make. We create clothing that aligns with a conscious lifestyle, seasonless small-batch collections crafted from high quality natural, traceable materials.

Designed for real life, our garments are practical, durable, and comfortable, made to fit real bodies and everyday routines. Whether worn by women or men, our pieces are rooted in workwear functionality and traditional simplicity, offering timeless style with understated, nostalgic character.

To us, clothing is an element of daily life that deserves a conscious choice. It connects us to thoughtfully sourced, natural fibres, chosen for their comfort, beauty, and the way they grow better with time. Starting with the growers, weavers, through the hands of the local people here in Devon who have made it into timeless garments, to the stories it carries forward through you.

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